Our vision is a world with enough plants.
Making it a reality means we have to do things more than a little differently, hence our name: Rebel Cultures.
Plant tissue culture is the fastest way to produce disease-free plants, but today's global value stream is too tangled and expensive for many plant producers to access due to high labor and laboratory costs.
Using patent-pending technology that mimics a perfect plant tissue culture environment while keeping plants clean outside of the lab, our mission is to untangle one of the most complex processes in plant production for a more affordable, equitable, sustainable, and enjoyable world with enough plants.
Founder Bio - Della Fetzer
Della is a biologist and Lean Six Sigma Black Belt with a history of challenging widely-accepted beliefs. She lived and optimized best practices of the most biologically efficient plant replication method on earth as the plant tissue culture lab director at one of the largest commercial greenhouses in the US, but there was a problem. Despite consistent process improvement in the lab, tissue culture remained the most expensive and logistically challenging method of sourcing plants for the commercial operation.
In much of the horticulture industry, plant tissue culture is simultaneously recognized as the highest standard and an unfortunate necessity. Believing that the fastest way to replicate plants was deserving of a greater role in the future of plant production, Della founded Rebel Cultures.
Rebel Cultures is a team of dedicated researchers and engineers, building replication technology to dramatically simplify the process and reduce costs of disease-free plantlet production for a world with enough plants.
The photos below...